Black Friday Sales System
Now $197 › Oct 31 $297
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Claim Your Spot
A 90-Minute Meta Ads Workshop

Make this Black Friday
your biggest sales day.

Get your offer in front of people ready to buy, turn more clicks into customers, and stop relying on daily posts to make sales. Build your Black Friday campaign with step-by-step guidance, even if you’ve never run an ad.

I’m ready→
Instant access · Lifetime · $197 $497
Lorell Lane, your instructor for the Black Friday Sales System workshop

Lorell Lane

Your instructor · 2,000+ students trained

“3 sales by Monday. as a beginner.”✦“$2,280 in 2 weeks on $5/day.”✦“rollercoaster months → daily sales.”✦“my ad runs while i sleep.”✦“first $1,000 day — 16 orders.”✦“i barely launch anymore.”✦“3 sales by Monday. as a beginner.”✦“$2,280 in 2 weeks on $5/day.”✦“rollercoaster months → daily sales.”✦“my ad runs while i sleep.”✦“first $1,000 day — 16 orders.”✦“i barely launch anymore.”✦
// real student phones · real notifications

Dashboards, new appointments, daily orders — rolling in while they do anything but post.

Three student phones showing daily sales, new appointments and order dashboards
★★★★★ Real results from real students. Individual results may vary.
// the honest part

Sales is psychology.
Not posting harder.

I'm not a guru. I'm a mom who got tired of launching every six weeks and praying my reach would carry me. Once I learned the buyer-psychology behind Meta Ads, I stopped depending on the algorithm.

For 90 minutes I'm pulling up the exact ad framework that took me from broke-new-mom to running a real business, posting once a week — and building one with you, click by click. Then daring you to launch it.

2,000+
students taught
$5/day
starting budget
90 min
to launch
∞
lifetime access
// let's be honest

In 2026, if you still
don't run ads, you're probably…

😩
Posting daily — getting nothing back.
🎢
Riding rollercoaster revenue months.
💔
Watching launches flop after weeks of work.
👻
Some traffic. Zero conversion.
💸
Leaving money on the table and knowing it.
🔥
Burnt out. Doing all of it solo.
🫥
Invisible to the people who'd actually buy.
😤
Working harder than people outselling you.
🪤
Trapped in the organic game. They run ads.
Don’t wait until Black Friday to find out what works. Launch early enough to test your offer, see which ads get attention, and follow up with interested shoppers before the holiday rush.
// the system

Reach buyers. Win the sale.
Be ready before Black Friday.

STEP 01
Target
Reach potential buyers on Facebook and Instagram instead of relying only on the people who already follow you.
STEP 02
Trigger
Give shoppers a clear reason to choose your offer, with a hook and message that speak to what they want.
STEP 03
Convert
Make the next step easy, then retarget interested shoppers so a missed click doesn’t have to mean a lost sale.
★★★★★

"Woke up to booked calls & new clients on a tiny daily budget."

— Brittney · $2,280 in 2 weeks
// here's exactly what you get

The Black Friday Sales System.

A stronger offer. A campaign ready to launch. A plan to bring interested shoppers back. Put it in place before Black Friday, not during the rush.

01
the workshop · 90 minutes
$497 value

The psychology behind the sale.

Full training. Lifetime access.

  • → Buyer psychology — the triggers that make people stop scrolling and buy.
  • → Offer creation — positioning + pricing that feels like a steal.
  • → Targeting cheat codes — find buyers, not browsers.
  • → Retargeting — win back the fence-sitters where your profit lives.
you'll leave with: the psychology, the offer, the targeting — and zero theory.
02
live, on screen
$297 value

Build the ad with me. Click by click.

Inside Meta Ads Manager. Real campaign. Real settings.

  • → Full account + pixel setup, the right way the first time.
  • → Campaign structure for product, service & high-ticket coaching.
  • → Audience build + the creative format that converts.
  • → Budget + bid setup that works on $5/day.
you'll leave with: one live campaign, ready to publish today.
03
the funnel
$297 value

Retargeting that recovers sales.

The follow-up sequence most people skip.

  • → The 3-ad retargeting stack that pulls back the 90% who didn't buy.
  • → Funnel mapping for service vs product businesses.
  • → What to do when the ad works — and when it doesn't.
you'll leave with: a full-funnel campaign, not a single ad.
04
included free
FREE ($97 value)

The Fail-Proof Launch Checklist.

12 essentials. Print it. Tape it to your laptop.

  • → Every setting that quietly breaks campaigns — flagged.
  • → The pre-launch QA list that saves your budget.
  • → What to watch in the first 72 hours.
you'll launch knowing: you didn't miss anything.
// receipts from the students

They ran the ad.
Look what happened.

Preet's first $1,000 day: US$1.11k across 16 orders
// her first $1,000 day

$1,110. 16 orders. Single day.

Preet had almost sworn off Facebook ads before this. Then she ran one campaign the right way. That's what one good ad can do.

Talitha Troupe — $2,333 in one day from a retargeting campaign
Talitha · $2,333 in one day · retargeting campaign
Paloma Pena — closed 3 new high-ticket clients in the first month
Paloma · 3 high-ticket clients · first month
// real results

The numbers speak.

$300,000
Nani · in sales from running ads
Nani: $300,000 in sales from running ads
$45K
Jamie · from one evergreen funnel
Jamie: $45K from one evergreen funnel
$2,280
Brittney · in 2 weeks on a $5/day ad
Brittney: $2,280 in 2 weeks on a $5/day ad
3 sales
Katasi · in her first week of ads
Katasi: 3 sales in her first week of ads
// straight from the group chat

What students are saying.

Tracee: This was GOLD, thank you so much
A.G.: ABSOLUTE BEAST — worth every penny
Leah: holy *** this is a literal game changer
Mozella Dixon: This is so 🔥
Jennifer Cagle: ADS GOAT
Dr. Sherman Urquhart: This is amazing
Nani: THIS IS WORTH EVERY PENNY
Tiffany: this webinar was exceptional!
Kael: thoroughly enjoyed — pixel has changed my life already
// your move

Two choices.
Pick one.

choice one
Post harder all November and hope buyers find you.
choice two
Take 90 minutes, launch this week, and let Black Friday buyers find you.
Run the ad →→
// the math

Same outcome. A fraction of the time and cost.

What you need
This Workshop ($197)
Doing It Alone / Organic Only
Buyer psychology & irresistible offer creation
✓
Trial and error
Click-by-click Meta Ads campaign build
✓
None
Retargeting stack to recover lost sales
✓
None
Fail-proof launch checklist
✓
Guesswork
Live and selling before Black Friday
✓
Miss the holiday rush
// Black Friday pricing

Everything you get.
Your Black Friday advantage.

// the breakdown
  • 90-minute live ads workshop$497
  • Buyer psychology & offer creation$297
  • Targeting cheat codes$197
  • Live ad setup, click by click$297
  • Retargeting that recovers sales$297
  • Beginner-friendly path$197
  • Bonus: fail-proof launch checklist$97
total value$1,879
$197
$497
one-time · lifetime access · no recurring
Now $197 › Oct 31 $297
$197 ends October 31, 2026 at 11:59 PM ET
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// secure checkout
Pay & get instant access
stripe-secured · 100% encrypted · works on $5/day
// questions

Good to know.

Will this work for my business?+

If you sell anything — products, services, coaching, e-commerce, high-ticket, digital — this applies. Buyer psychology is universal; we show you how to use it for what you sell.

I've never run an ad in my life.+

Perfect. We build a real ad together, click by click in Meta Ads Manager, so you always know exactly what to do next.

Can I start on a tiny budget?+

Yes. Brittney made $2,280 in two weeks on $5/day. Designed to work small first, then scale. No big budget required.

What exactly do I get?+

The 90-minute workshop, the targeting, the live ad setup, the retargeting + funnel, and the launch checklist. Instant, lifetime access.

How soon will I see results?+

No two businesses are the same — but it starts with action. Kay hit consistent daily sales; Katasi got 3 sales her first week as a total beginner.

Will it be $197 again?+

No. On Oct 31 at 11:59 PM ET the price increases to $297.

Is it too late to start before Black Friday?+

No. You can launch the same day. Starting now gives your ad time to learn before the biggest buying weekend of the year.

Refund policy?+

You get instant lifetime access the moment you join, so all sales are final. Read everything on this page, then decide from a clear place.

// last call

Make every day
feel like payday.

Give buyers a reason to choose you this Black Friday. Build your campaign now, with time to test and improve before the busiest shopping weekend.

Join for $197 before October 31 at 11:59 PM ET. After that, it’s $297.

Get the system — $197→
instant access · lifetime · works in any business